JULY - SEPT 2022TELECOM BUSINESS REVIEW 19Is it too late then for the rest? No, but now is the time.Chubb has been engaging with key telecommunication players, proposing a host of tailored insurance products to their subscribers and customers. For Chubb, this forms a large part of ourown digital strategy to revolutionise the way insurance products and services are marketed and sold and to put customer experience at the forefront. Creating a digitally-enabled suite of products will mean providing an omni-channel for service and claims that will benefit both Chubb's partners and end-users. In the current world we live in where physical interactions and movements are restricted or curtailed, e-services are central to how commerce and transactions are conducted. It makes it timely and even imperative for businesses to create or be part of ecosystems that deliver to customers a digital one-stop shop. The fact is consumers no longer want just cash benefits from insurers but a claims journey that delivers a solution to the problem. Through close collaboration within the ecosystem, we can deliver these solutions much more seamlessly to the customer.The role of telecommunication companies is more important than ever as the world increases itsreliance on the uptime of their telecommunication networks, not just at the office but at remote work locations--be it the home or at a café. No doubt, telecommunication networks have helped to keep our lives going through this period of physical lockdown. As such, insurance wrapped around telecommunication products and services are critical. Our mobile devices, such as handphones, tablets, laptops, and wearables, are running our lives--we cannot afford to lose them. Insurance can therefore be embedded into a handphone sale, or home insurance can be offered when a new line or new IoT device is installed in the home.Chubb is already working with several telecommunications companies across the Asia Pacific and the globe. We provide insurance coverage pertaining to handsets, gadgets, data protection, and cyber security. Other telecommunication companies can tap into such existing solutionsto provide theircorporate clients and consumers a complete suite of protection and cyber security solutions.This level of deep integration in the telecommunications' ecosystem is not easy and requires close collaboration with the partners' internal digital andtechnical teams, as well as the system integrators that they have engaged to effectively execute these projects. While the system integrators manage the overall architecture build-up and bring the different elements together, Chubb's processes and systems have to be robust in order to scale in a secure manner with rising demand. Arrival of Chubb StudioChubb is able to onboard new partnerships through Chubb StudioSM, a game-changer in its digital toolbox that was born out of an enterprise-wide digital strategy. Through it, our partners can now offer insurance services to their customers or members on a white-labeled, co-branded, or Chubb-branded basis. This "Insurance in a Box" solution is intended to giveour partners, and their customers access to our products, services and claims digitally, and seamlessly integrated within their own ecosystems. Distribution partners, be they banks, super apps, or telecommunication companies, can present Chubb insurance products and services to their customers in a variety of ways--through a website, widget, or deeper integration with their existing retail channels. There is no doubt telecommunication companies need to find their place in this world of super apps and respond quickly becausethe future belongs to these ecosystems that are able to deliver a seamless, multi-faceted customer experience.
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