JULY 2023TELECOM BUSINESS REVIEW8IN MY OPINIONWe live in a world built on connectivity. Look around. If you're at work, school, or coffee shop, chances are everyone around is connected to the internet (probably on multiple devices). The Internet has become fundamental to our culture, indivisible from daily life and as routine as brushing our teeth. We're consuming more than ever (304 gigabytes of internet traffic per user per month*). Video content is growing exponentially. The number of connected devices is skyrocketing (up to 50 per household this year)! File sizes are increasing. Apps and games are proliferating. Growth is all around.Everything we do requires larger amounts of bandwidth, greater capacity and much quicker download and upload speeds. The byproduct of all this consumption? Your local ISP now has to make considerable network investments to keep up with consumer demand.Delivering for Today, Planning for TomorrowFrom our first day as a company in May 2020, Ziply Fiber has been working to build a new, ultra-fast, 100-percent fiber-optic backbone designed specifically for these higher bandwidth needs of the future. So while we're focused on delivering the FUTUREPROOFING OUR NETWORKSIS THE RIGHT INVESTMENTJohn van OppenBy John van Oppen, Vice President, Network, Ziply Fiber < Page 7 | Page 9 >