JUNE 2023TELECOM BUSINESS REVIEW8Undoubtedly, technology has become increasingly important for business by bringing agility, efficiency, and intelligence to processes. For example, certain services continued during the pandemic only because of connectivity and cloud computing solutions.In fact, a recent survey by IDC, a consulting firm, showed that 83% of companies intend to maintain or expand their IT budget in 2023.However, apart from the productivity and profitability benefits, have you ever thought about how technology can be a powerful ally in creating more sustainable business models?For a long time, the entire tech sector was considered a major problem in the face of sustainability due to the growing volume of electronic waste generated. Of course, this remains a serious issue, the solutions to which are still less than expected.For example, we have reverse logistics that collects used equipment for proper disposal or even recycles electronics, which can recover raw materials from the devices and increase their lifespan. But nothing can cope with the impact of more than 50 million tons of garbage, which is the amount generated annually in the world, according to the UN Global E-Waste Monitor.However, if we think less about the devices and more about the solutions, then innovations will open up a world of possibilities aligned with ESG values, and people will become more aware of that.I recently brought content on the CES 2023 news, and it was at this same event that the tech compass 2023 survey was disclosed. This has led to the perception that 75% of the population believes technological progress improves the world, and 83% think this is the key to the climate crisis.But how is it possible? Several businesses have already implemented these changes. I have even helped implement this within AccorInvest in Latin America, with a focus on reducing impact and improving the experience of employees and guests in the case of hotels.Therefore, I will share some good practices I know are worthwhile, even requiring planning, investment, and time to enter the scene.Three Simple Technologies to Apply Sustainably in Companies1. Electronic SignatureIt may seem minor, but the exchange of physical documents for digital ones significantly reduced the waste generated in the long term. The deployment is also simple, and there are several specialized services that can help so that the documents signed virtually have the same legal validity as in their physical versionIN MY OPINIONAlberto Tarsitano, VP of Technology, AccorInvest LatamByINNOVATING FOR SUSTAINABILITY: HOW TECHNOLOGY HELPS DEVELOP SUSTAINABLE BUSINESS MODELSAlberto Tarsitano
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