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The app-enabled services gateway: a game-changer for service providers


66 percent of the world’s 7.9 billion people have access to and uses the internet. Last year, 306 billion emails were sent every day, which is expected to increase to 333.2 billion emails sent and received in 2022 according to Broadband Search. Every minute, Americans generate 3,138.42 GB of internet traffic.
Service providers are consequently facing an unprecedented amount of strain on their networks as the number of connected devices inside our homes increase and consumer bandwidth demands increase. Fixed networks will continue to play a crucial role in supporting the adoption and evolution of these new devices and applications. During the global pandemic, when working from home became the new normal, there was a sudden and significant surge in internet traffic and usage as service providers focused on increasing network capacity. Analysys Mason reported that fixed data traffic grew by 42 percent worldwide during this period. This, combined with the need to deliver high-speed, unfailing, and robust connectivity, meant that home broadband capacity was pushed to its very limit. Daily high-bandwidth video calls and the use of streaming services required the full potential of the network. High-capacity connectivity is fundamental in meeting today’s accelerating need for high-speed symmetrical bandwidth, as well as the latency and reliability requirements of next-generation applications. The changing service provider role, as it applies to consumers These changes to our in-home habits have resulted in a greater adoption of connected home devices, such as voice-controlled appliances, home cameras, and smart doorbells. Service providers have had to react accordingly and manage the rising consumer demand and expectations to deliver cost-competitive and secure services. The proliferation of smart devices and subsequent bandwidth demand within the network, has presented a conundrum as to how service providers can more effectively manage and monitor these devices in the home as they play an even more central role in consumers’ smart homes. The smart working dynamic has diversified the role of the consumer, with a residential user and business user (smart worker) utilising the same broadband access through the same Customer Premises Equipment (CPE). Therefore, it is no surprise that consumers have a need for improved network services and superior Wi-Fi performance. For service providers, the focus remains on keeping their businesses profitable by constantly seeking greater efficiency levels when it comes to their operational costs and business processes. Service providers manage the subscriber network and are ideally placed to expand their subscriber base by offering a host of different consumer and business services. This can include e-health/e-learning, IoT applications, enhanced privacy and security, and employee home-working. That is why service providers have the opportunity to leverage their current broadband gateway to expand the application and services edge to the gateway and drive new services to the home network. Smart Gateway: Smarter offerings Networks are moving into a world where bandwidth is no longer the only consideration, instead the demand is shifting to improved network services and faster innovations. Equally, the adoption of faster access technologies opens new Average Revenue Per User (ARPU) opportunities for service providers. There is an immediate opportunity to leverage the potential of end-user network gateways such as Wi-Fi routers as a platform to unlock a myriad of third-party applications and services. This will serve both the needs of consumers and service providers. These end-user network gateways often serve as the central point for connectivity and network security inside the home.Networks are moving into a world where bandwidth is no longer the only consideration, instead the demand is shifting to improved network services and faster innovations