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Telecom Business Review | Monday, January 09, 2023
The progress of smartphones has enhanced mobile data intake levels dramatically overnight, and usage will increase in the future.
FREMONT, CA: Telecom industry is at the top of the worst customer service experience list. Based on a report by Verint, an analytics software company, 64% of telecom customers and 51% of customers in financial services had a bad service experience. The Telecom industry requires millions of dollars to operate and needs a massive customer base to break even. Moreover, excessive players in a single location could make the market over-competitive.
The progress of smartphones has enhanced mobile data intake levels dramatically overnight, and usage will increase in the future. The growth in depletion levels means an evenly dramatic improvement in infrastructure. However, updating the infra takes a substantial amount of time and money. All these advancements bring many customers, and with millions of customers working, the service quality may get more deficient as the customers exceed the customer service executives. Nowadays, the telecom industry needs a radical new approach.
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A France-based telecom company utilized a SharePoint-governed system to build a network to boost morale, productivity, and collaboration. One ground for its successful execution was allowing people to share content.
A typical scenario where a good chunk of customers from a similar location face connectivity problems makes it hard for them to get a grip of a customer service agent. After many attempts, customers will achieve a help desk that is not likely to be aware of connectivity problems in the particular neighborhood. Consequently, the service representative files a ticket which is then sent to an interested person. This procedure is time-taking, and the turnaround time is the main cause of bad customer experience.
Rather, in the future, both the customer and the telecom workers can be on a community page devoted to a location. Customers can write about the problem in the community, and workers can explain the problem to the customers keeping a direct flow of communication. This process decreases the time needed for the customer to get an answer from the specific employee. It decreases friction and offers an excellent customer experience since real people attend to their queries. Incentivizing employees for their community-related activities will keep their morale up.
A focused help desk method is no more practical for the telecom industry. Rather, by building a community engagement platform for the customer, businesses can ensure that customers see a quicker turnaround time.
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