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Telecom Business Review | Wednesday, April 27, 2022
Solutions that enable innovative retail experiences, smarter scheduling, self-healing, and improved coaching can reduce complexity, lower costs, and make customers and employees happier.
FREMONT, CA: Operations in the telecommunications industry are frequently cited as one of the most challenging business tasks. The most successful telcos are typically those that excel at this responsibility. In recent years, artificial intelligence (AI) has simplified tasks by improving many operational activities. It necessitates a concurrent, coordinated, and dynamic strategy across business units, each of which would be a mammoth enterprise. Operators are finding success with AI solutions that assist optimize service operations journeys, including the in-store customer experience, contact center utilization, and deployment of staff in shops, call centers, and the field.
The challenging economic environment that carriers have had to negotiate over the past few years makes investing in innovative solutions frightening. The stakes, though, are potentially pretty substantial. Leading telecommunications companies have already implemented AI in their field and service operations. As networks grow increasingly software-defined and cloud-based, nascent digital attackers have also entered the scene. Staying up with the technology and the leaders will be necessary to remain competitive.
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Sixty to seventy percent of most telcos' operating costs are allocated to field and service operations; therefore, implementing AI can provide immediate and substantial benefits. The business has already seen more than a decade of rising cost pressure, and the returns on critical infrastructure improvements barely exceed the cost of capital. Now, the sector must adapt to the pandemic-related shifts in how individuals work and shop, which have prompted demand to exceed expectations. Simultaneously, staffing telco operations activities has grown increasingly problematic due to labor shortages and the emergence of novel coronavirus strains. Retaining employees is also more complex than ever, particularly in the United States, where 40 percent of workers anticipate leaving their positions within the next three to six months.
Businesses must invest in customer and employee experience to maintain a competitive advantage. Simultaneously, they must deliver efficient and effective operations to save costs and increase customer and employee retention. These are the exact areas where leading telecoms are successfully adopting AI technologies. As illustrated by the following use cases, these solutions fall into several categories: intelligent scheduling and forecasting; store-of-the-future experiences enabled by machine learning-driven personalization and other basic operational efficiencies; self-healing in which problems are automatically foreseen and resolved; and intelligent coaching.
Although telco operators continue to confront severe headwinds, artificial intelligence can assist in mitigating them, with service operations being an especially ripe potential. The pervasiveness of technology and the expanding use of AI and ML, in particular, enable a new wave of growth and disruption. Long-term dominance is more likely for telecommunications companies that use this opportunity to continue innovating along this path.
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