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Telecom Business Review | Wednesday, February 16, 2022
The telecom industry is implementing new ways to enhance metaverse.
FREMONT, CA: All of us can experience a significant change in behavior through the metaverse, which has the potential to have a profound impact on our lives. Within a generation, entire industry verticals can get transformed. Societies and businesses may operate differently in the future. Eventually, the metaverse will enable behavioral changes that will give rise to technologies and inventions. The metaverse offers enormous benefits to telecom operators. Using this virtual environment, they can enhance customer experiences, generate revenue through adjacent services, and improve operational effectiveness.
Let us see the various opportunities for telcos in the metaverse.
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Develop hardware for human interfaces
Humans will interact with the metaverse using augmented reality (AR) headsets, virtual reality headsets, gaming consoles, and smartphones. As this technology advances, operators can collaborate with device vendors to accelerate its adoption, for example, by offering bundled VR devices and connectivity services. Securitization, re-commerce, and insurance are key levers operators can leverage to drive profitability.
Provide edge computing services
There will be huge computing demands on the metaverse, including real-time rendering and AI computing capabilities. The metaverse will require edge computing as computing requirements rise. It will not be possible for the cloud to centralize and store all the resources involved when millions of people have continuous virtual experiences in real-time. The data distribution and availability are closer to the point of consumption needed due to latency requirements. Operators can benefit from edge computing services, improve data transfer efficiency, improve perimeter security, relieve congestion, and diversify revenue streams.
Enhance advanced analytics and AI capabilities to bolster revenues
As operators repurpose data in the metaverse for better decisions and new demand scenarios, they will gain many advantages. Within the metaverse, telecom operators will have access to a wealth of product, customer, and asset data and customer- and operating insights.
Make metaverse services secure, private, and trustworthy
Digital footprints and the integrity of personal data are becoming ever more important to consumers and businesses. Consumers tend to trust operators as data custodians more than other types of TMT providers so that they can address these concerns. The sophistication of virtual worlds will increase the importance of identity authentication and management.
Develop metaverse platforms
It is expected that the success of metaverse platforms will depend on the number of subscribers. It will be important to create interesting, themed experiences and events for everyday users and provide businesses and consumers with customized services.
The metaverse presents several challenges for telecom operators. Metaverse platforms, especially 5G, are already being explored in some developed markets, combining multiple technologies.
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