Sixbell Telco
Providing A New Approach Toward B2b Segments

In recent times the telecom industry has witnessed rapid technological developments— 4G, 5G and the upcoming 6G—occurring in increasingly shorter periods. This has led to the rapid emergence of over-the-top (OTT) companies and the dizzying growth of public clouds. As a result, existing service providers must maintain a very high level of investment to gain more agility in offering new services and outcompeting their rivals.

A Latin American company with more than 30 years of successful experience, Sixbell, can help in this regard. Founded in Chile, Sixbell has expanded its operations to other Latin American countries, including Brazil, Mexico, Colombia, Perú and Central America. In 2023, Sixbell reorganized its operations into two independent business units— Sixbell Telco and Sixbell CX—to better address the distinct requirements of these businesses. While Sixbell CX is one of the largest Latin American system integrators in cloud-based customer experience (CX) solutions, Sixbell Telco is a technology vendor with extensive experience in the telecom sector.

“We are a technology vendor with extensive experience in the telecom sector,” says Marcus Loureiro, the CEO of Sixbell Telco. “We combine expertise in the signaling space, crucial for meeting the varied network integration demands in the market, with a deep understanding of services and application development.”

Sixbell Telco has grown rapidly to become a regional reference in Latin America due to its ability to deploy carrier-grade platforms quickly and personally, precisely addressing the needs of its customers.

Equipping Operators with the Right Tools

For many years, Sixbell Telco has diligently focused on a new approach toward B2B segments, ranging from large enterprises to SMBs and this effort is gaining significant momentum. Sixbell Telco is committed to equipping operators with the right tools to effectively target every B2B segment, particularly SMBs.

Its four platforms are tailored to provide a robust digital experience to users, empowering customers to autonomously manage their services. These interfaces are strategically designed for operators to bolster their relationships with customers, facilitating upselling and cross-selling campaigns. This not only enhances engagement but also boosts average ticket value and net promoter score (NPS).
First, Sixbell Telco’s Converged Charging Platform (CCP) provides operators with the necessary tools to quickly create flexible plans and enable customers to autonomously manage their usage through a powerful digital experience interface, utilizing the latest technological paradigms.

Customers desire autonomy in managing their services according to their convenience. When service providers offer this capability to end customers, they observe an immediate improvement in NPS and a reduction in churn—two critical KPIs. Additionally, these interfaces can activate upselling and cross-selling campaigns, thereby increasing the average ticket value.

Second is the company’s Intelligent Routing Platform (IRP), which empowers operators to give their end customers comprehensive tools to fully manage their number translation services. Moreover, its graphical interfaces allow end customers (B2B companies) to create new routing flows, define and upload new audio for interactions and more. This benefits end customers and service providers alike, as it reduces the need for a large number of specialists to assist with simple service changes.

Next is the Voice Interaction Platform (VIP), a robust IVR which is well-known in the market and deployed by numerous customers. Sixbell Telco has over 300,000 audio ports installed across the region, delivering multiple services. The VIP can function both as a standalone platform and as a peripheral element of other platforms. It is designed for seamless integration into any network, enabling both service providers and their end customers to autonomously implement voice services using a graphical service creation environment.

Last but not least, Sixbell Telco’s Signaling Broker Platform (SBP) deserves special mention. The continuous evolution of networks and the emergence of new technologies (e.g., 5G) present constant challenges for operators in terms of interoperability. In this regard, Sixbell Telco's SBP is a programmable signaling broker that enables ANY-to-ANY connections, facilitating technological evolution and, most importantly, ensuring the seamless delivery of services across various networks.

Enhancing the B2B Customer Experience

In efforts to modernize its products, Sixbell Telco has ensured that they are cloud-ready, equipped with industry-standard API catalogs and designed for ease of use with a clear separation between back-end and front-end (low-code/no-code). It has also emphasized the importance of leveraging AI models to derive insights for optimizing service delivery and enhancing the B2B customer experience.

Sixbell Telco stands ready to assist service providers throughout this journey. Testimonials from its existing customers attest to the enhancements in these key performance indicators (KPIs). For a service provider needing to improve its offer to the B2B segment to better compete in the market, Sixbell Telco’s CCP was an ideal solution. It empowered its B2B customers with the option to utilize a "Shared Money Pocket." This innovative approach eliminated the need for B2B companies to individually define plans for each line, which can be cumbersome, inflexible and often cost-ineffective. Instead, the clients’ customers could now centrally manage a single "Money Pocket" through their administrators. They could allocate minutes of voice, gigabytes of data and other services to each line according to their specific requirements.

This success story stands as a testament to the fact that Sixbell Telco’s powerful digital experience layer atop its platforms can streamline the management, engagement and purchasing processes for B2B customers.

“This strategic move not only simplifies operations but also reduces operational costs, minimizes churn and facilitates clients’ penetration into new segments. It is undoubtedly a win-win scenario for all involved parties,” says Loureiro.